THE VIANI VERNACULAR

Only three workshops in Italy still craft authentic Friulane by hand. Step inside the family atelier in Friuli where every pair of Viani is made, and discover what 'Made in Italy' truly means.
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The Viani Vernacular: Notes From August
There is something about August in Italy that asks you to slow down! Maybe it’s the heat, the long beach days that stretch into dinner, or coming home with salty hair and taking turns in the outdo...
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For us, summer has never been about a destination alone. It's about the feeling that comes with it: leaving the house a little later than usual, wandering through streets you've walked a hundred t...
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The Print We Can’t Stop Thinking About
Why is everyone suddenly obsessed with deer print? From Cortina’s mountain landscapes to custom Italian velvet, discover why we created two Viani styles inspired by fashion’s newest neutral.
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Introducing: The Corsa Sneaker
For almost two years, we have been sitting on a secret—and it has not been easy! Our first sneaker is finally here. Months of creative and material research went into this launch—our founder has, a...
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Consider our first Spring drop the (lucky) green light you needed to wear all the color you want. We’ve been so excited to show you what we have been working on these past few months: new silhouet...
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Transitional Dressing with Lilly Sisto
For the past few years now, we’ve had the joy of teaming up with style icon, talented creative, and close friend Lilly Sisto—who has an iconic approach to dressing, mixing highs and lows. Together...
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An Ode to Italian Craftsmanship
As a new year begins, many of us have started to think about our resolutions. One that feels more important with every passing year is prioritizing quality over quantity, not only in how we dress, ...
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Easy femininity that goes effortlessly from day to night can be hard to achieve—yet our classic take on the ballet flat, reimagined the friulane way, does exactly that. As we step into autumn, ...
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Our founder’s time in Sardegna was nothing short of swoon-worthy, so we asked her to bring us along—and she delivered. The result is a delicious series of dispatches that transport you straight to...
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